Aug 31, 2026
People ask me a lot of good questions before they sign off on a lighting project. What fixtures, what it costs, how long the LEDs last. But the question I get least often is the one I’d probably ask first if I were the customer, which is: what is this actually...
Aug 23, 2026
When I’m demoing permanent trim for somebody, the app is usually where I lose them for a second. I’ll pull out my phone and start swiping through colors on their own roofline, and there’s this little pause while they work out that the thing does...
Aug 14, 2026
I had a conversation last fall that stuck with me. A guy in Chandler was asking about permanent trim, and partway through he said something like, well, that’s a lot of money compared to just having somebody hang lights. Fair enough. It is more money up front....
Aug 6, 2026
I start booking Christmas light installs in August. People give me a hard time about it. It was 112 yesterday and I had two holiday design visits scheduled. But there’s a reason I do it this way, and it’s not marketing. Every November I have to call people...
Jul 25, 2026
I get asked this on probably half of my quotes and I’ve never written it down anywhere, so here it is. Short answer: no, not really. It’s a few dollars a month for most houses. Less than your Wi-Fi. But people don’t believe me when I say it that...
Jul 18, 2026
This is one of those problems where people live with it for years and just assume that’s how it is. You walk out front, the first couple of fixtures near the transformer look great, and then as you go down the line they get progressively sadder. The last one out...
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