Aug 31, 2026
People ask me a lot of good questions before they sign off on a lighting project. What fixtures, what it costs, how long the LEDs last. But the question I get least often is the one I’d probably ask first if I were the customer, which is: what is this actually...
Aug 23, 2026
When I’m demoing permanent trim for somebody, the app is usually where I lose them for a second. I’ll pull out my phone and start swiping through colors on their own roofline, and there’s this little pause while they work out that the thing does...
Aug 14, 2026
I had a conversation last fall that stuck with me. A guy in Chandler was asking about permanent trim, and partway through he said something like, well, that’s a lot of money compared to just having somebody hang lights. Fair enough. It is more money up front....
Aug 6, 2026
I start booking Christmas light installs in August. People give me a hard time about it. It was 112 yesterday and I had two holiday design visits scheduled. But there’s a reason I do it this way, and it’s not marketing. Every November I have to call people...
Jul 25, 2026
I get asked this on probably half of my quotes and I’ve never written it down anywhere, so here it is. Short answer: no, not really. It’s a few dollars a month for most houses. Less than your Wi-Fi. But people don’t believe me when I say it that...
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